Senior Field Marketing Manager (12-Month Fixed Term Contract)
Galway, Ireland; London, England, United KingdomContractManagerCustomer Acquisition
Skills
Position Overview
- The Senior Field Marketing Manager (12-month Fixed Term Contract) is responsible for planning and executing integrated field marketing programs that drive pipeline and bookings for the UK & Ireland region (with a focus on Strategic and Enterprise segments).
- They act as a target account strategist and key partner to Sales, translating GTM priorities into regional campaigns, ABX motions, and events that generate demand, accelerate active opportunities, and support customer expansion.
- This role requires a mix of strategic planning, hands on execution, and data driven optimization, working closely with Sales, SDR/BDR, Demand Generation, Content, and Product/Solutions Marketing.
Key Responsibilities
- Pipeline generation & acceleration Own regional pipeline and opportunity targets for defined segments (e.g., UKI Strategic/Enterprise) in partnership with Sales leadership. Design and execute integrated campaigns (email, events, webinars, direct mail, paid channels via central teams) mapped to the full buyer journey – from awareness to closedwon. Run ABX programs for top TAL accounts, aligning outreach, content, and events to buying committees and intent signals. Build programmes to reengage stalled MQLs and opportunities, improving MQL → Opp → Bookings conversion.
- Own regional pipeline and opportunity targets for defined segments (e.g., UKI Strategic/Enterprise) in partnership with Sales leadership.
- Design and execute integrated campaigns (email, events, webinars, direct mail, paid channels via central teams) mapped to the full buyer journey – from awareness to closedwon.
- Run ABX programs for top TAL accounts, aligning outreach, content, and events to buying committees and intent signals.
- Build programmes to reengage stalled MQLs and opportunities, improving MQL → Opp → Bookings conversion.
- Field programs & events Plan and deliver a regional field calendar of: Diligenthosted events (roundtables, workshops, executive breakfasts, user groups). Strategic third party events (trade shows, conferences, associations). Webinars and virtual experiences tied to priority plays and product launches. Own the end to end event lifecycle: Briefing, promotion, registrations, onsite execution, lead capture, and post-event followup. Partner with Sales and SDR/BDR leaders to ensure strong attendance, high quality meetings, and structured followup that converts into opportunities and bookings.
- Plan and deliver a regional field calendar of: Diligenthosted events (roundtables, workshops, executive breakfasts, user groups). Strategic third party events (trade shows, conferences, associations). Webinars and virtual experiences tied to priority plays and product launches.
- Diligenthosted events (roundtables, workshops, executive breakfasts, user groups).
- Strategic third party events (trade shows, conferences, associations).
- Webinars and virtual experiences tied to priority plays and product launches.
- Own the end to end event lifecycle: Briefing, promotion, registrations, onsite execution, lead capture, and post-event followup. Partner with Sales and SDR/BDR leaders to ensure strong attendance, high quality meetings, and structured followup that converts into opportunities and bookings.
- Briefing, promotion, registrations, onsite execution, lead capture, and post-event followup.
- Partner with Sales and SDR/BDR leaders to ensure strong attendance, high quality meetings, and structured followup that converts into opportunities and bookings.
- GTM alignment & stakeholder management Work as a trusted advisor to Sales leaders in-region: Co-build target account lists and territory plans. Align on plays, messaging, and coverage across segments and industries. Collaborate with Product/Solutions Marketing to localise and land global narratives, sales plays, and thought leadership in the region. Partner with Demand Generation and Digital to secure digital air cover (email nurtures, content syndication, paid media, retargeting) for field programs and ABX motions.
- Work as a trusted advisor to Sales leaders in-region: Co-build target account lists and territory plans. Align on plays, messaging, and coverage across segments and industries.
- Co-build target account lists and territory plans.
- Align on plays, messaging, and coverage across segments and industries.
- Collaborate with Product/Solutions Marketing to localise and land global narratives, sales plays, and thought leadership in the region.
- Partner with Demand Generation and Digital to secure digital air cover (email nurtures, content syndication, paid media, retargeting) for field programs and ABX motions.
- Budget management & ROI Own and manage the regional field marketing budget for assigned segments/territories: Build business cases for major investments. Track spend vs. plan at activity and quarter level. Measure and report on program performance: MQLs, opportunities, pipeline, bookings, and influence. Event and campaign ROI, with clear recommendations on what to scale, optimise, or stop.
- Own and manage the regional field marketing budget for assigned segments/territories: Build business cases for major investments. Track spend vs. plan at activity and quarter level.
- Build business cases for major investments.
- Track spend vs. plan at activity and quarter level.
- Measure and report on program performance: MQLs, opportunities, pipeline, bookings, and influence. Event and campaign ROI, with clear recommendations on what to scale, optimise, or stop.
- MQLs, opportunities, pipeline, bookings, and influence.
- Event and campaign ROI, with clear recommendations on what to scale, optimise, or stop.
- Data, process & martech Use Salesforce and the marketing tech stack (e.g., Marketo/marketing automation, 6sense/intent, Outreach, Gong, ZoomInfo) to: Build and track campaigns. Monitor account engagement and signals. Support SDR/BDR sequencing and followup. Ensure clean campaign setup and lead routing, working with Marketing Operations to maintain reporting accuracy. Contribute to field marketing process improvements (playbooks, templates, reporting standards, post-event debriefs) across the broader team.
- Use Salesforce and the marketing tech stack (e.g., Marketo/marketing automation, 6sense/intent, Outreach, Gong, ZoomInfo) to: Build and track campaigns. Monitor account engagement and signals. Support SDR/BDR sequencing and followup.
- Build and track campaigns.
- Monitor account engagement and signals.
- Support SDR/BDR sequencing and followup.
- Ensure clean campaign setup and lead routing, working with Marketing Operations to maintain reporting accuracy.
- Contribute to field marketing process improvements (playbooks, templates, reporting standards, post-event debriefs) across the broader team.
- Own regional pipeline and opportunity targets for defined segments (e.g., UKI Strategic/Enterprise) in partnership with Sales leadership.
- Design and execute integrated campaigns (email, events, webinars, direct mail, paid channels via central teams) mapped to the full buyer journey – from awareness to closedwon.
- Run ABX programs for top TAL accounts, aligning outreach, content, and events to buying committees and intent signals.
- Build programmes to reengage stalled MQLs and opportunities, improving MQL → Opp → Bookings conversion.
- Plan and deliver a regional field calendar of: Diligenthosted events (roundtables, workshops, executive breakfasts, user groups). Strategic third party events (trade shows, conferences, associations). Webinars and virtual experiences tied to priority plays and product launches.
- Diligenthosted events (roundtables, workshops, executive breakfasts, user groups).
- Strategic third party events (trade shows, conferences, associations).
- Webinars and virtual experiences tied to priority plays and product launches.
- Own the end to end event lifecycle: Briefing, promotion, registrations, onsite execution, lead capture, and post-event followup. Partner with Sales and SDR/BDR leaders to ensure strong attendance, high quality meetings, and structured followup that converts into opportunities and bookings.
- Briefing, promotion, registrations, onsite execution, lead capture, and post-event followup.
- Partner with Sales and SDR/BDR leaders to ensure strong attendance, high quality meetings, and structured followup that converts into opportunities and bookings.
- Diligenthosted events (roundtables, workshops, executive breakfasts, user groups).
- Strategic third party events (trade shows, conferences, associations).
- Webinars and virtual experiences tied to priority plays and product launches.
- Briefing, promotion, registrations, onsite execution, lead capture, and post-event followup.
- Partner with Sales and SDR/BDR leaders to ensure strong attendance, high quality meetings, and structured followup that converts into opportunities and bookings.
- Work as a trusted advisor to Sales leaders in-region: Co-build target account lists and territory plans. Align on plays, messaging, and coverage across segments and industries.
- Co-build target account lists and territory plans.
- Align on plays, messaging, and coverage across segments and industries.
- Collaborate with Product/Solutions Marketing to localise and land global narratives, sales plays, and thought leadership in the region.
- Partner with Demand Generation and Digital to secure digital air cover (email nurtures, content syndication, paid media, retargeting) for field programs and ABX motions.
- Co-build target account lists and territory plans.
- Align on plays, messaging, and coverage across segments and industries.
- Own and manage the regional field marketing budget for assigned segments/territories: Build business cases for major investments. Track spend vs. plan at activity and quarter level.
- Build business cases for major investments.
- Track spend vs. plan at activity and quarter level.
- Measure and report on program performance: MQLs, opportunities, pipeline, bookings, and influence. Event and campaign ROI, with clear recommendations on what to scale, optimise, or stop.
- MQLs, opportunities, pipeline, bookings, and influence.
- Event and campaign ROI, with clear recommendations on what to scale, optimise, or stop.
- Build business cases for major investments.
- Track spend vs. plan at activity and quarter level.
- MQLs, opportunities, pipeline, bookings, and influence.
- Event and campaign ROI, with clear recommendations on what to scale, optimise, or stop.
- Use Salesforce and the marketing tech stack (e.g., Marketo/marketing automation, 6sense/intent, Outreach, Gong, ZoomInfo) to: Build and track campaigns. Monitor account engagement and signals. Support SDR/BDR sequencing and followup.
- Build and track campaigns.
- Monitor account engagement and signals.
- Support SDR/BDR sequencing and followup.
- Ensure clean campaign setup and lead routing, working with Marketing Operations to maintain reporting accuracy.
- Contribute to field marketing process improvements (playbooks, templates, reporting standards, post-event debriefs) across the broader team.
- Build and track campaigns.
- Monitor account engagement and signals.
- Support SDR/BDR sequencing and followup.
Required Experience/Skills
- 5+ years of B2B marketing experience, with at least 3+ years in field, ABM, or regional marketing roles.
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
- Proven track record of: Planning and executing integrated field campaigns and events that drive pipeline and bookings. Partnering directly with Sales leadership to co-own targets and build regional plans.
- Planning and executing integrated field campaigns and events that drive pipeline and bookings.
- Partnering directly with Sales leadership to co-own targets and build regional plans.
- Strong understanding of B2B SaaS sales cycles and complex, multistakeholder buying journeys (ideally in governance, risk, compliance, or adjacent enterprise software).
- Planning and executing integrated field campaigns and events that drive pipeline and bookings.
- Partnering directly with Sales leadership to co-own targets and build regional plans.
- Experience with: CRM: Salesforce (or equivalent). Marketing automation: Marketo, HubSpot or similar. Familiarity with ABM/intent tools (e.g., 6sense) and sales engagement platforms (e.g., Outreach, Salesloft) is a plus.
- CRM: Salesforce (or equivalent).
- Marketing automation: Marketo, HubSpot or similar.
- Familiarity with ABM/intent tools (e.g., 6sense) and sales engagement platforms (e.g., Outreach, Salesloft) is a plus.
- Ability to analyse performance data and convert insights into clear actions and recommendations.
- CRM: Salesforce (or equivalent).
- Marketing automation: Marketo, HubSpot or similar.
- Familiarity with ABM/intent tools (e.g., 6sense) and sales engagement platforms (e.g., Outreach, Salesloft) is a plus.
- Excellent project management and organisational skills; comfortable running multiple programs simultaneously across regions, segments, and stakeholders.
- Strong written and verbal communication skills, including the ability to brief, influence, and present to Sales, Marketing, and leadership stakeholders.
- Collaborative, team player who thrives in a fast paced, matrixed environment.
- Willingness to travel within the UK & Ireland and occasionally within EMEA for events, customer meetings, and internal planning sessions.
About Us
- Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.
- Learn more at diligent.com or follow us on LinkedIn and Facebook
What Diligent Offers You
- Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
- We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
- We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
- Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
- Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.
Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.
- We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.
