Digital Marketing Specialist

Singapore (Office Based)Full-TimeMid-levelCustomer Acquisition

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The Digital Marketing Specialist will join a high-performance, collaborative regional marketing team to develop (or localise) and implement quality campaigns in order to increase sales revenues and meet key business targets. The role has a strong digital marketing focus and will oversee the production and maintenance of the digital marketing content for the Asia Pacific region. Reporting to a Sydney-based regional marketing director, this role will manage paid digital advertising and digital communications and will have responsibility for the maintenance of the Australian, Singaporean, and Indonesian websites. The role will also include general marketing activities to support the business as needed (e.g., digital event management).
This role is key to delivering effective marketing communications to improve demand generation and nurturing, supporting the company’s key business objectives.

Build, execute, and optimise marketing campaigns using HubSpot
Develop audience segmentation, nurture journeys, and email marketing workflows
Collaborate with sales and marketing teams to align campaign strategy with pipeline goals
Maintain campaign documentation, lead scoring, and database hygiene

Plan, launch, and optimise paid campaigns across: LinkedIn Ads, YouTube Ads, Google Ads (Search, Display, Performance Max, etc.)
Conduct keyword research, audience targeting, and A/B testing
Manage campaign budgets and monitor spend efficiency
Improve conversion rates and reduce cost-per-lead through ongoing optimization

Update regional web pages using Brightspot CMS
Create and publish local landing pages aligned with campaign objectives and brand guidelines
Track organic traffic and rankings

Track and analyse campaign performance using analytics tools (Google Analytics, HubSpot, ad platform dashboards, etc.)
Build reports and dashboards to measure KPIs such as: lead generation, engagement rates, conversion rates, ROI and ROAS. Lead generation Engagement rates Conversion rates ROI and ROAS
Lead generation
Engagement rates
Conversion rates
ROI and ROAS
Provide insights and recommendations to improve future campaigns
Lead generation
Engagement rates
Conversion rates
ROI and ROAS

Develop and manage the organic social media calendar across key platforms
Monitor social media channels for engagement, comments, and brand mentions
Respond to or route inquiries in coordination with internal stakeholders
Analyse social media performance metrics (reach, engagement, follower growth, conversions)
Optimise content strategy based on data insights and audience trends
Support executive social amplification efforts via social selling program

Conversion rate optimization: A/B test landing pages, CTAs, ad creative, and email subject lines
Improve lead-to-MQL conversion rates. Monitor lead quality and pipeline contribution.
Budget planning and forecasting: forecast lead volume based on spend, plan media budgets, evaluate ROI by channel.
Build digital promotion campaigns for events and webinars. Manage registration funnels, run re-targeting campaigns.

Preferably 4+ years’ experience in a B2B marketing role
Track record of digital marketing success
Marketing automation experience
Strong project management skills
Good organisational skills
Creative problem-solver with a performance mindset
Data-driven decision making
Motivated, self-sufficient professional with attention to detail
Excellent verbal and written communication skills
Team player with positive, can-do attitude.
Experience with the following or similar web-based tools: PEGA, Hubspot, Brightspot, AdWords, Google Analytics, Monday, Survey Monkey, LinkedIn Sales Navigator, Adobe InDesign, Confluence, Canva, ON24.
Experience in any of the following industries: IT, healthcare, supply chain, would be considered a plus.
Desirable: experience working with international teams.