Product Marketing Manager

New York, New YorkFull-TimeManagerCustomer Acquisition

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Drive Strategic Go-to-Market Execution: Develop and execute comprehensive go-to-market plans for new features, ensuring alignment with overall product and company objectives.
Strategic Marketing Alignment: Clearly define marketing needs and coordinate across the organization to execute against those needs.
Optimize Feature Success Beyond Launch: Partner with design, product, and marketing teams to test, measure, and refine strategies for key audiences beyond the initial launch.
Craft Cohesive Consumer Narratives: Identify larger stories and connect multiple feature launches for a clear, compelling market position.
Develop Insight-Driven Creative Briefs: Craft clear and thoughtful strategic and channel briefs that lead to effective and best-in-class messaging and creative that is consistent across marketing and product surfaces.
Be a Key Partner to the Product Team: Share actionable insights and learnings to shape future product development and marketing strategies.
Cross-Functional Team Player: Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences.

4+ years of product marketing experience with a proven track record of successfully driving go-to-market launches.
Project Management: Experience and success in partnering with cross-functional teams to bring products and features to market.
Demonstrated ability to create detailed and actionable Product Marketing Briefs.
Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
A highly self-motivated action-oriented operator. No task is too small.
Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans.
Experience supporting consumer technology, marketplace platforms or subscription based products strongly preferred.