We’re looking for an experienced Area Marketing Manager to lead and deliver end-to-end marketing across Japan, one of our most strategically important markets. This is a high-impact, hybrid role based in Tokyo, offering the opportunity to own regional marketing strategy, performance, and budget while working closely with Sales and APAC/global marketing teams.
- You’ll be responsible for translating global and APAC marketing objectives into locally relevant, high-performing campaigns that drive lead generation, pipeline growth, brand awareness, and revenue — with clear accountability for return on investment.
Reporting to the Area Marketing Director, APAC, and working closely with the Japan sales team and global marketing colleagues, you will
- Execute, maintain, and support global and APAC marketing strategies within the Japanese market
- Develop and deliver localized marketing plans for Japan, informed by market insights and commercial priorities
- Act as the key marketing partner to the Japan sales team, supporting demand generation, pipeline growth, and revenue objectives
- Drive global marketing strategies and local priorities, shape, and deliver powerful client acquisition initiatives including lead generation campaigns, webinars, events, go-to-market launches, awards, and thought leadership
- Activate and tailor local campaigns and content across email, digital, social media, PR and events
- Build and manage automated marketing programs, tracking KPIs, ROI, and performance metrics
- Own and manage the Japan marketing budget, including planning, tracking spend, and reporting on ROI, in close partnership with APAC and global marketing teams
- Develop and maintain a strong social media presence aligned with brand, PR, and digital strategies
- Collaborate with APAC and global marketing teams to ensure consistency, reuse of best practices, and alignment with broader objectives
- Stay up to date with relevant legislation and compliance requirements
- Provide analysis, insights, and reporting across marketing activities
- Support the Area Marketing Director, APAC with regional initiatives and priorities
About you
- You’re a commercially minded, proactive marketer who is comfortable operating autonomously while collaborating in a global, matrixed organisation. You bring:
- A Bachelor’s degree in Marketing or a related field (or equivalent experience)
- 6+ years’ experience in marketing, communications, or PR, ideally within B2B software companies
- Experience working with marketing automation platforms and analytics tools (e.g. HubSpot, Asana)
- Proven experience delivering multi-channel marketing campaigns with measurable business impact
- Native-level Japanese language skills (spoken and written)
- Strong English language skills for collaboration with APAC and global stakeholders
- Familiarity with CRM systems such as Dynamics 365
- Strong strategic, analytical, organisational, meticulous, and project/event management skills
- Ability to manage multiple priorities in a fast-paced environment with minimal supervision
- Confidence working in a multi-cultural, international environment
- Willingness to travel as required
Why join us?
- Own and shape marketing strategy and budget for a key APAC market
- Hybrid working model based in Tokyo
- High visibility role with close partnership across Sales and Marketing leadership
- Opportunity to influence both regional and global marketing initiatives
- Collaborative, international working environment with scope to innovate and grow
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