Marketing Operations Specialist I
RemoteFull-TimeMid-levelCustomer Acquisition
About OpenSesame
- OpenSesame is the trusted partner for Workforce Reinvention in the age of AI. OpenSesame delivers integrated software, curated and customizable content, and expert services – embedded into existing learning, HR, and work systems – to help organizations expand their human+AI potential and thrive through change.
- Learn more: www.opensesame.com/about
As Marketing Operations Specialist I, you will execute and optimize email marketing and integrated campaigns across webinars, nurtures, events, and more. You’ll partner with Marketing, Sales, and RevOps to ensure campaigns are built accurately in HubSpot and Salesforce, aligned to lifecycle stages and scoring, tracked with clean UTMs, and reflected in reporting dashboards. You’ll support segmentation, email governance, deliverability, and database health while identifying opportunities to improve execution, especially utilizing automation and AI. Your work ensures a seamless experience for prospects, reliable data to inform future decisions, and full activation of our growing database.
- This role is ideal for someone with foundational marketing operations experience who wants to deepen their expertise in marketing systems, email strategy, and workflow optimization. The ideal candidate is curious, detail-oriented, and process-minded. You enjoy improving how things work – from audience segmentation to campaign reporting — and are eager to test smarter ways (including AI) to increase efficiency and performance. You’ll grow your technical skills by working alongside a strong team and using best-in-class tools like HubSpot, Salesforce, ZoomInfo, Qualified, Clay, and Asana to drive pipeline.
30 Days – Ramp Up & Foundations
- Goal: Learn the systems, build relationships, and begin execution.
- Meet key stakeholders across Marketing, Sales, and RevOps; join campaign status meetings and begin contributing
- Complete onboarding and gain access to systems (HubSpot, Salesforce, Zoom, Asana, etc.)
- Learn and document current email governance standards, segmentation logic, and baseline email performance metrics
- Shadow and support the build of at least three live campaigns (webinar, content, or event)
- Review lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting dashboards
- Review our event upload process and evaluate for potential gaps or opportunities for improvement
- Deliverables Propose one practical AI use case for campaign or QA efficiency to test in the next 60 days Optimize at least one Asana task template for improved repeatability Baseline email health report List of recommended workflow or automation improvements
- Propose one practical AI use case for campaign or QA efficiency to test in the next 60 days
- Optimize at least one Asana task template for improved repeatability
- Baseline email health report
- List of recommended workflow or automation improvements
- Propose one practical AI use case for campaign or QA efficiency to test in the next 60 days
- Optimize at least one Asana task template for improved repeatability
- Baseline email health report
- List of recommended workflow or automation improvements
60 Days – Ownership & Execution
- Goal: Take ownership of recurring processes and support live campaigns.
- Independently complete 3+ live campaigns from build to execution (webinar, list import, trade show, or field event)
- Audit and document our existing audience creation processes and segmentation criteria.
- Own campaign upload motion for at least one major initiative
- Draft a structured intake checklist for event uploads
- Contribute insights and optimization ideas to improve engagement and conversion
- Deliverables Finalize and share updated Asana templates with the team for all key Marketing Ops workflows 3+ campaigns launched independently with clean attributions Email performance report with optimization recommendations Draft and present audience segmentation documentation
- Finalize and share updated Asana templates with the team for all key Marketing Ops workflows
- 3+ campaigns launched independently with clean attributions
- Email performance report with optimization recommendations
- Draft and present audience segmentation documentation
- Finalize and share updated Asana templates with the team for all key Marketing Ops workflows
- 3+ campaigns launched independently with clean attributions
- Email performance report with optimization recommendations
- Draft and present audience segmentation documentation
90 Days – Optimization & Growth
- Goal: Demonstrate autonomy, improve systems, and deepen technical expertise.
- Lead a campaign retrospective driven by a Hubspot campaign dashboard/report you’ve built
- Own the email channel end-to-end, including testing roadmap and performance optimization
- Partner with Event Marketing to finalize an org-wide event upload process and communication flow
- Build and launch at least one segmented email nurture or targeted send tied to a specific funnel stage or ICP segment
- Deliverables Documented email testing roadmap and performance recap HubSpot-based campaign report shared with the marketing team Segment-based email nurture launched
- Documented email testing roadmap and performance recap
- HubSpot-based campaign report shared with the marketing team
- Segment-based email nurture launched
- Documented email testing roadmap and performance recap
- HubSpot-based campaign report shared with the marketing team
- Segment-based email nurture launched
- You might notice we don’t have the typical list of requirements and buzzwords here. That’s intentional.
- We’re looking for proven examples from your career that show you can do this job — that you’ve built systems, driven alignment, and created impact at scale. When you look back a year from now, you’ll know you’ve made OpenSesame better, faster, and stronger because of your leadership.
- Although it should go without saying (but it doesn’t), OpenSesame is an equal opportunity employer and we strive to create a welcoming, inclusive environment that celebrates diversity.
