Marketing Specialist (Hybrid, Toronto)
Toronto, CanadaFull-TimeMid-levelCustomer Acquisition
Skills
Intro
- With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
- Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.
The Position
- We are seeking a passionate Marketing Specialist for Canada, based in Toronto, to support the planning and execution of multi-faceted brand campaigns, events, social programs, and strategic collaborations that strengthen OpenTable’s presence in the region.
- The ideal candidate has 3+ years of B2C marketing experience (agency or client-side), and ideally exposure to B2B, with a proven ability to build memorable, insight-driven marketing initiatives that connect restaurants, diners, and partners to the OpenTable brand.
- This is a high-impact, well-rounded role on a lean team. We’re looking for someone who brings a broad marketing toolkit, spanning brand campaigns, social media, partnerships, events, sponsorships, and beyond, and who thrives in a dynamic environment where no two days look the same. A creative mindset and strong organizational skills are essential.
- Exceptional relationship-building and collaboration skills are also critical: this role will work closely with partners, vendors, agencies, restaurants, and cross-functional teams across the globe to deliver impactful activations and drive brand growth across the market.
In this role, you will
- Report to the Regional Senior Marketing Manager Develop and execute along with Managers the annual marketing plan for Canada, including B2C (consumer/diner) initiatives and B2B (industry/trade) initiatives.
- Collaborate closely with the sales, Performance, PR, Partnerships, Events, Design, and Marketing leadership teams to cultivate strong relationships.
- Help brief, scope, and manage creative development for marketing assets across brand campaigns and activations, social content creation, events, sponsorships and more.
- Manage the relationship with the social media agency on a regular basis, as well as other agencies or freelancers on a project basis.
- Identify, activate, and nurture influencer and creator partnerships to amplify campaigns and events.
- Serve as a quality gatekeeper across workstreams by reviewing campaign assets and messaging to ensure precision, clarity, and alignment with brand standards.
- Measure ROI, track leads, and report key metrics to regional and global stakeholders.
- Manage vendor and partner contracts, including routing, approvals, and submissions to procurement and legal.
- Support invoicing and payment processing by gathering required documentation and tracking payments with accounting.
- Support all local marketing initiatives across B2C & B2B in the region.
Requirements
- BA/BS degree required.
- Minimum 3+ years in marketing — ideally within the hospitality, travel, food & beverage, or lifestyle industries.
- Proven experience managing end-to-end campaigns (concept to execution) and implementing strategic partnerships that drive awareness, engagement, and business impact.
- Excellent organizational skills, with the ability to manage multiple projects, timelines, and stakeholders simultaneously.
- Comfortable tracking performance metrics, budgets, and ROI to optimize event and partnership effectiveness.
- Comfortable with a wide variety of technologies and ability to learn quickly
- Exceptional written and verbal communication skills, with experience crafting decks and campaign briefs
- Meticulous attention to detail and highly-organized with the ability to identify roadblocks and troubleshoot efficiently and effectively
- Passion for the dining scene and hospitality industry, with a deep understanding of market trends and cultural nuances.
- Willingness to travel and attend production shoots, events, and/or team offsites as needed
- Fluency in English is a must, French language and knowledge of the Quebec market is a strong asset.
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- 20 days of paid time off
- Private health and dental insurance
- Life and Disability insurance
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- The expected range of compensation for this position based in Toronto, Canada, including commission and/or bonuses, is $65,000-$72,000 CAD. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.
- We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.
Work Environment & Flexibility
- At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.
Inclusion
- We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.
- If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.
- #LI-BR1
