Are you a fit?
- Are you a strategic storyteller who thrives at the intersection of business goals, audience insight, and campaign execution?
We’re looking for a Lead Content Strategist & Campaign Manager to turn iCanRetire’s growth priorities and roadmap into high-performing, compliant, cross-channel campaigns that drive measurable impact.
- This is not a content operations role. This is a strategic leadership position at the center of the campaign pod — owning campaign integrity from concept to optimization.
- This opportunity is hybrid in Guadalajara or Mexico City
- Sounds awesome, right? Now, let’s make sure you’re a good fit for the role:
Strategy & Campaign Planning
- Translate business goals and product roadmap into compelling campaign strategies and editorial narratives.
- Turn audience insights and segmentation into clear messaging frameworks and content plans.
- Define campaign KPIs, channel mix, cadence, and success criteria.
- Maintain a forward-looking campaign and editorial roadmap aligned to growth priorities.
Campaign Orchestration & Leadership
- Act as the central point of coordination across writers, designers, copy editors, and delivery.
- Lead campaign kickoffs, creative alignment sessions, and weekly pod standups.
- Ensure briefs are complete, strategic, and execution-ready.
- Manage sequencing, dependencies, and cross-channel alignment.
Content Governance & Integrity
- Own narrative consistency, editorial quality, and messaging integrity.
- Ensure legal and compliance alignment across all content.
- Maintain accuracy of data, claims, and disclosures.
- Lead remediation when business, data, or compliance updates impact live content.
Stakeholder & Vendor Management
- Serve as the primary campaign contact for business owners and investment professionals.
- Partner closely with Marketing, Product, Audience, and Distribution teams.
- Manage relationships with external agencies and creative vendors.
- Align with Design Resource Studio leadership on capacity and creative direction.
Performance & Optimization
- Own campaign performance tracking against defined KPIs.
- Partner with Analytics to interpret results and generate insights.
- Drive optimization loops and continuous improvement.
- Deliver clear, executive-ready reporting.
Platforms & Workflow Ownership
- Own Creative Workbench and Percolate workflows within the pod.
- Ensure metadata, approvals, publishing standards, and governance are followed.
- Champion continuous workflow improvement.
What we offer
- A High-Impact Environment
- Commitment to Professional Development
- Flexible and Collaborative Culture
- Global Opportunities
- Vibrant Community
- Total Rewards
- *Specific benefits are determined by the employment type and location.
- Find out more about our culture here.
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