Senior Copywriter

South San Francisco, California, USAFull-TimeSeniorOther

Skills

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We’re looking for a curious mind, a multidisciplinary Senior Copywriter who can concept and create standout work across integrated marketing, growth marketing, brand storytelling, and experiential environments. You’re equal parts brand builder and performance-minded thinker, comfortable writing thumb-stopping paid ads one day, and shaping immersive physical/digital brand moments the next.

  • You bring a sharp creative point of view, strong writing craft, and the ability to translate insights and ideas into work that drives both brand awareness and conversion.

Concept & Execution

  • Lead language development for integrated campaigns across brand, growth, lifecycle, and experiential.
  • Concept high-performing performance ads (static, video storyboards, social formats) informed by testing insights.
  • Develop brand campaigns, including tone of voice, personality, style direction, and language systems.
  • Write for experiential environments, including pop-ups, installations, OOH, live brand activations, and physical signage systems.

Cross-Functional Collaboration

  • Partner with the broader Marketing & Product teams to turn ideas into breakthrough creative.
  • Collaborate with designers, producers, and external partners & agencies to create compelling creative for customers and business partners alike.
  • Present work clearly and confidently to creative leadership and cross-functional stakeholders.

Quality & Craft

  • Elevate the standard of copywriting, ensuring consistency and cohesion across all touchpoints, digital, social, print, and experiential.
  • Maintain exceptional executional quality, even within fast-paced, iterative testing environments.

Core Experience

  • 6+ years experience as a creative copywriter in an in-house brand, agency, or hybrid environment, with a focus on integrated marketing campaigns & consumer-focused brand campaigns.
  • Proven ability to create both brand-building and performance-oriented creative.
  • Experience writing for experiential/physical environments, spatial storytelling, and environmental expressions is a plus.

Skills

  • Expert-level writing craft: tone, voice style and personality.
  • Strategic thinking to structure a solid brand voice that reflects the business goals.
  • Strong conceptual thinker with the ability to generate ideas that scale across channels.
  • Experience with A/B testing and performance-driven copy.
  • Experience building copy systems (not just one-off pieces)
  • Familiarity with Figma, Adobe CC and Google ecosystem (Slides, Sheets, Docx..etc).
  • An understanding of AI tools to automatize production.
  • Understanding of production for digital, print, and environmental executions.

Nice-to-Haves

  • Naming experience (products, campaigns, features)
  • Scriptwriting (video, motion, audio)
  • Long-form editorial writing
  • Experience developing social media campaigns

Who You Are

  • You are a curious mind
  • You are obsessed with the craft
  • You are hands on
  • You thrive in high-velocity environments and love testing, learning, and iterating.
  • You balance artistry with data-informed decision making.
  • You’re proactive, energized by ambiguity, and excited to build.
  • You value storytelling in every medium.

Portfolio Requirement

  • Please include a digital portfolio showing:
  • Integrated campaign marketing creative
  • Brand campaign creative
  • Experiential/environmental creative
  • At least one project you led from concept through execution
  • Any personal projects

What Else You Need to Know

  • The starting cash range for this role is $150,000-190,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.

Job Summary

CompanyZipline
LocationSouth San Francisco, California, USA
TypeFull-Time
LevelSenior
DomainOther

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Senior Copywriter at Zipline (South San Francisco, California, USA) | WorkWay